When you are setting up a coffee shop:
When your dream startup is to open a successful coffee shop then there is one ingredient that is the sine qua non of this business and that is to procure the best coffee beans and not only that but to procure them at the best rates possible.
Why the best quality is essential:
There is heavy competition in this field and to make an impression here you need to be extremely creative with your campaign, your strategy and the ambiance of your coffee shop. There is no way that you can afford to be lackadaisical about the quality of the coffee beans itself which is the core of your business. The more passionate you will be about getting the best quality and the consistency of the beans, the proportionate amount of success you will see in your business sooner.
The price tag:
Again in a market where there is heavy to very heavy competition, the trick to get more footfalls is to price your wares correctly. You need to have them priced appropriately for you cover your overheads and also take home some. And the cup has to be priced such that there is a minimum difference between it and your closest competition. This will definitely not tantamount to undercutting. There is a difference between the two. Undercutting prices is unethical and is indiscriminate slashing down of prices unobvious to the market dynamics. But pricing it right is ethical and you need to work out how much margin is good enough for you to work with because you need to run the show longer.
Sourcing the beans or the brewed coffee from the wholesale coffee company:
It does make a big difference if you opt to buy a bulk amount of coffee in whatever form for whole sellers because the price difference is definitely big between wholesale and retail bags. Always ask for samples from the whole sellers before buying in bulk and do your background research. This is important with every batch of wholesale coffee that you order.